Amazon Launches Friends & Family Gifting Program

December 13, 2012—Amazon is making it easier for you to find gifts for friends and family. On Wednesday, announced a new program that allows customers to keep track of birthdays, special occasions and manage gift ideas for everyone on your list year-round. You can even receive shopping reminders and link your Amazon account with Facebook to make it easier to add friends and family to the program!

Similar to Facebook and how it reminds you of your friend’s upcoming birthdays, Amazon’s new program makes it simple to find the perfect gifts for all your favorite people. Along with Facebook, Amazon’s new program uses other social networking sites like Pinterest and Twitter to share gift ideas with its Gift Lists feature. The program allows shoppers to see which gift-giving occasions are coming up next! In the FAQs section, Amazon explains the new service by saying, “You can use Facebook Connect to easily grab information about your friends and family such as profile pictures, birth dates, sometimes Wish Lists, and your friend’s “Likes” to help you get more personalize gift suggestions.”

Features of the new Friends & Family Gifting program include:

  • Keep Track of Friends & Family: Store important dates like birthdays and anniversaries with just a few clicks and get reminders.
  • Add Information about Friends: Customers can find existing Amazon Wish Lists to make it easy to find the perfect gift for their friends. By connecting their Amazon and Facebook accounts, customers can also use information about their Facebook friends, such as the things their friends ‘Like,’ to select a gift.
  • Great for Kids: Make it even easier to find the best gifts for kids, as Amazon Friends & Family Gifting provides gift recommendations by age and interest.


Customers can receive shopping email reminders before their friends’ birthday that link directly to their existing Wish Lists. Mastercard is sponsoring the new program from Amazon and more information on the program is available here. Take the guess-work out of getting what your friends really want this year and connect to Amazon’s new Friends & Family program today!

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