Move over Super Saver, Amazon Prime is the new preferred shipping method. Amazon.com recently announced they ship more items using Amazon Prime than its alternative shipping method Super Saver. Since launching in 2005, Amazon Prime has embedded its self into the hearts of online shoppers giving them unlimited two-day shipping on all eligible items for a membership fee of $79 annually. The Super Saver Shipping program, which started in 2002, still offers free shipping on all orders over $25.
Although Amazon did not disclose how many orders are sent via Prime, they did however, announce that third-party sellers accounted for 40% of unit items sold. This marks the highest percentage ever recorded for third-party sellers, proving Fulfillment By Amazon is helping drive these numbers and offering a wider selection of inventory than Amazon could on their own.
So far this year, the top three items purchased through Amazon Prime are the Kindle Fire tablet, the Kindle e-reader and the Kindle Touch. The number of eligible items for Amazon Prime has blossomed from 1 million items in 2005 to over 15 million today.
“Since Amazon launched in 1995, we’ve been focused on growing selection for our customers. Following the introduction of Amazon Prime in 2005, we’ve worked hard to grow Prime selection as well. We’re incredibly proud to be able to offer more than 15 million Prime items today. We’ve also grown the Prime Instant Video library to more than 22,000 movies and TV episodes, all with unlimited streaming, and Prime members can borrow more than 180,000 books for free, with no due dates, using the Kindle Owners’ Lending Library that’s up from roughly 5,000 when the program launched less than a year ago. Even seven years later, the price of Prime remains unchanged at $79 a year. Amazon Prime is the best bargain in the history of shopping, and it’s going to keep getting better.”
-Amazon founder and CEO Jeff Bezos