November 12, 2012—Amazon UK has recently rolled out a new seller rating system for UK sellers. The new system will automatically calculate a set of ratings for sellers from “Fair” to “Excellent” judging from buyer’s feedback and experience. Although the new ratings will not be visible to buyers, Amazon.co.uk wants sellers input before they consider implementing the new system and making it visible for buyers.
Amazon has a progressive formula for analyzing and calculating seller ratings and performances. Currently, Amazon uses percentage feedback scores over a 12 month basis, giving buyers access to each and every seller’s ratings. According to Amazon.co.uk, the new rating system “is based on how quickly you respond to buyers, and whether you ship on time, cancel orders, have credit card chargebacks, A to Z guarantee claims, or negative feedback.” The purpose of the new seller rating system is to provide buyers an inside view of who you’re trusting with your purchase and money. Although this new rating system is great for buyers, it’s awful for third-party sellers as it essentially leaves the seller’s rating score completely in the hands of the buyers.
What do you think of the new Amazon.co.uk seller rating system? Are you currently happy with the way Amazon rates sellers or do you think this change will make a difference?