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When Goodwill Isn’t So Good

When you hear that someone committed an act of goodwill, you would often consider that a positive gesture – and in most cases it is. But what if someone was expressing goodwill on your behalf, without asking your permission first? Better yet – what if, as a gesture of goodwill, they gave away your hard-earned money without your permission? That doesn’t sound quite as positive now, does it?

In essence, that is how Amazon Goodwill refunds function. The buyer of your product is dissatisfied. Amazon presents a gesture of Goodwill in the form of a refund. This refund doesn’t come from Amazon’s account though – It comes from yours! Amazon is acting on your behalf under the guise of keeping your customers happy, something they never asked your permission to do.

Here is the best part. If you aren’t really paying attention, this is all done in the background. Now, Amazon is often willing to reimburse you for their “goodwill.” The important thing to remember, however, is that they aren’t going to act without you asking them to in the form of a claim. Also, you only have 18 months to make this claim or you are really out of luck!

Once you make the request formally, you very well may see a reimbursement. Unfortunately, most sellers don’t realize that they need to file or don’t understand that there is a deadline. Amazon isn’t exactly eager to remind sellers to make those claims either. That’s what we are here for.

We hope you have found this information useful and are able to benefit from a better understanding of how Amazon works.

Finally, special thanks to for their assistance with these helpful tips to get the most out of your Amazon Seller Experience.  Thanks for reading and we’ll see you soon!

Online Sellers–Tips to Prepare for Black Friday–Black Friday: the day when the holiday season is full-on in-your-face, and you’re about to be as busy as a one-armed paper-hanger. Many online sellers have been in holiday mode for weeks already. But when it comes to that critical date, the day after Thanksgiving, what are some of the things online sellers should do, and just as importantly, what should they not be doing during this frenzied time?

We spoke to a few experts in the fields of marketing, website management and online selling to gather up their best tips. Read on for all kinds of ideas for what to do to make your Black Friday (and Cyber Monday) smooth sale-ing this year. (Note that Black Friday is the day after Thanksgiving, and Cyber Monday is the following Monday.)


Amazon to Open New FBA Facility for Large Items

December 17, 2012—Large and in charge, Amazon looks to make room for large FBA items. The marketplace giant is looking to invest over $100 million to open a new 1 million-square-foot fulfillment center in DuPont, Washington that will house larger than normal items. Amazon announced the news via press release and said the new fulfillment center will create hundreds of full-time jobs with benefits. Amazon plans to take occupancy in the fall of 2013.

The purpose of the new Amazon Fulfillment center will be to house FBA items that are large in size and volume. At the facility, Amazon employees will pick, pack and ship large items to customers-“anything from canoes to televisions,” Amazon said in their press release. Amazon also mentioned the site is close to one of the largest military installations on the west coast of the U.S. (Joint Base Lewis-McChord) and have committed to hiring at least 1,200 veterans in the coming year.

Other Fulfillment By Amazon locations include Arizona, California, Delaware, Indiana, Kansas, Kentucky, Nevada, Pennsylvania, South Carolina, Tennessee and Virginia. Amazon also has three international facilities in Europe, China and Japan.

Fulfillment By Amazon, eh? Canada Launches FBA

November 5, 2012—Canada is known for three things; Maple syrup, wacky lingo, and now FBA. Earlier today, officially announced it had launched the Fulfillment By Amazon program for Canadian sellers, finally helping third-party sellers have access to Amazon’s fulfillment and customer service resources. This is big news for Canadian sellers as Amazon’s FBA program tremendously helps third-party sellers by completing packaging and shipping duties typically held by merchant sellers. Plus, merchants using Fulfillment By Amazon can now offer customers shipping discounts like Super Saving Shipping and Amazon Prime, which allows customers to avoid paying shipping costs.

“Fulfillment by Amazon is a win-win for Canadian customers and businesses,” says Steve Oliver, director of “Customers will benefit from an even greater selection of items with free shipping and a trusted experience, while businesses can take advantage of our world-class fulfillment services and focus their efforts on growing their business.”

Fulfillment By Amazon works in 3 simple steps. First, sellers must ship products directly to FBA centers using special labeling for packages. Once the items are received, Amazon’s fulfillment centers will take care of all processing, packaging, and shipping duties once items are sold. The last step is to maintain all customer feedback and questions regarding products and purchase orders. Fulfillment By Amazon also provides metric tools for sellers to track inventory and sales. To begin using Amazon’s FBA program, seller must have a registered account with FBA or go here.

Could a Yelp Lawsuit Affect Amazon and eBay Sellers?


A recent lawsuit filed by a homeowner in Virginia against a contractor who did work on her home could have implications for eBay and Amazon sellers, as well as all other business. Christopher Dietz, of Dietz Development LLC, completed work on the home of Jane Perez. Following the job, Perez took to the popular online review site Yelp and voiced her displeasure with Dietz’s work, citing missing jewelry, charges that she should not have responsible for, and damage to her home. Dietz, fearing the review would hurt his business, filed a defamation lawsuit against Perez for $750,000. This past Thursday, the judge in the case ordered Perez to edit her review and as of today it is no longer visible on the Yelp review site. This ruling and this case are unprecedented, according to NPR, and could affect sellers and businesses everywhere.

Free Speech or Defamation?

This case brings up some interesting questions. Can buyers and consumers voice their opinions any way they like and can they do it in a manner that could be considered rude or vitriolic? If so, is it their right as consumers to make their voices heard under free speech? Or do consumers have to be held to a certain responsibility to paint the business in the best light? Should online reviewers be responsible for what they write about a seller or business online?


International Marketplaces–Global Selling with Amazon

November 8, 2012—Whether your niche market is too small or you just want more exposure, selling globally on Amazon can be your ticket to international success. Global Selling with Amazon offers sellers the opportunity to list and sell products in Germany, United Kingdom, France, Italy, Spain, Canada, China, and Japan. To help sellers get started, Amazon has introduced a brand-new PDF or Kindle format Guide to Global Selling with Amazon. It might just be the reading material you need to increase sales and boost your storefront traffic.

Amazon’s free guide to selling globally summarizes every aspect sellers should take into account when choosing whether or not to expand into Amazon’s international marketplaces. The guide outlines various topics sellers can expect when selling globally like customs, taxation, intellectual property rights, parallel importation, export controls, markings, labels and more. The manual also covers issues like regulations on product compliances and safety for all types of goods like electronics, toys, pharmaceutical/cosmetics, medical devices and food.

Global Selling with Amazon offers merchants two methods to sell items internationally–Either by fulfilling customer orders themselves or by using Fulfillment By Amazon. Amazon’s FBA program even has Global fulfillment centers in several countries throughout the world that merchants can use to make selling in other countries more convenient. Here are a few tips from Amazon’s selling globally guide:

  • Global fulfillment centers: Amazon has fulfillment centers in several countries throughout the world and offers various services to help you make the most of them.
  • Online order management: Amazon supports you by supplying reports to help you run your business and a Seller Central portal, which provides helpful tools and information, such as at-a-glance order status, messages from buyers, and seller-coaching tips.
  • Simple shipping: Amazon has established relationships with service providers such as freight forwarders and customs brokers, making it easier to ship your inventory.

If you’re interested in reading Amazon’s Global guide or finding more information how you can sell internationally with Amazon, you can go here for more information.