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Fulfillment By Amazon– Is it Right for You?–One of the many services offered to Amazon sellers is Fulfillment by Amazon. Primarily, FBA exists so that high volume, high inventory sellers can more easily manage their listings while Amazon handles the sales, shipping and customer support. This saves the seller a huge amount of time since really; all you have to do is ship your inventory to Amazon and let them worry about the rest. Amazon assumes this headache for a modest storage fee, but like any service, FBA has both pros and cons that any business should consider before they decide whether or not FBA is right for them

On the Pro side are items like being eligible for Free Super Saver and Prime Shipping. These options increase the chance of an FBA listing being chosen over a similar listing that can’t offer the same level of service. This also means that you can increase an item price exclusive of shipping and still have the lowest total price. Also, since Amazon assumes responsibility for customer services, buyers are given access to twenty four seven customer service, which is a feature that can make the difference in capturing a sale. This will also lead to an increase in Buy Boxes captured since with Amazon working to keep a high level of customer satisfaction you are likely to receive higher overall feedback scores. These scores play an important role in determining who gets the Buy Boxes. In addition if you are using a repricer, that gives you an even greater edge in capturing the Buy Box. Lastly, in the Pro column is the fact that FBA can save you an immense amount of time. Without having to pack, print and ship your items you can focus completely on managing your listings and working on the aspects of your business that impact your sales.

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Feedvisor exposes why Sellers need Amazon Repricing Algorithms

Feedvisor–Winning the Buy Box is the primary objective of Amazon sellers. So what should one do to continuously win the Buy Box?

Some sellers believe that the only way to win Buy Box is to lower the price. In reality the Amazon algorithm is way more complex. It gives a score to every seller competing for the Buy Box. This score is calculated by examining various aspects of seller’s offer and performance metrics, such as rating, reviews, fulfillment channel, returns, refunds, sales volume, etc..

Given this rather complex formula, a seller with a higher price can still keep the Buy Box. This is very good news for all those who have taken time and hard work to build their reputation on Amazon. Instead of continuously underpricing competition and engaging in price wars they need to find the optimal price to win the Buy Box at the highest possible profit margin.


eBay and Etsy unveil New Shipping Labels

December 16, 2012–Printing shipping labels on eBay and Etsy is getting easier. Just announced earlier this week, third-party sellers using eBay and Etsy marketplaces can now print FedEx labels through its single-label printing flow. “Adding FedEx to eBay Labels gives you another reputable, reliable shipping service to offer your buyers, and a convenient way to ship with this in-demand carrier, ” the marketplaces stated in an announcement.  

Similar to eBay’s announcement, Etsy revealed sellers can now purchase postage on Etsy using Priority Mail Regional Rate Boxes A-C. The marketplace also announced that thermal printer support for the DYMO LabelWriter 4XL is available through the marketplace.

eBay also offers special volume discount rates (37% savings) when using its eBay labels. Free tracking information is automatically uploaded so sellers can their buyers can see the statue of shipments. eBay labels supports FedEx Priority Overnight, FedEx Standard Overnight, FedEx 2 Day, FedEx Express Saver, FedEx Ground and FedEx Home Delivery. Referral Program is an online funding source for small businesses and online marketplace sellers. In less than 10 minutes, Kabbage can provide you with the working capital you need to grow your business. Even eBay, Amazon and Etsy sellers can get in on the action and take advantage of Kabbage’s working capital advances.

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Kabbage now has a referral program to help your friends grow their small business with up to $50,000 in Kabbage instant funds! Refer them to Kabbage and you will earn a $100 American Express Gift Card for each business who signs up and qualifies with Kabbage through January 31st. Plus, there is no limit to the number of referrals you can send or the amount of gift cards you can receive.

Stop dealing with traditional small-business loans and application forms that come with it. In less than 7 minutes, Kabbage can have you approved and your cash advance set up in your account ready to go. Sign up today with Kabbage and grow your business with working capital in 7 minutes! 

Timeline History, (NASDAQ: AMZN) is an American e-commerce company based in Seattle, Washington. Founded in 1994 by Jeff Bezos, and launched in 1995, began as an online bookstore before diversifying its product lines by adding VHSs, DVDs, music CDs, MP3s, computer software, video games, electronics, apparel, furniture, food, toys, and more. Amazon has since established separate websites in Canada, the United Kingdom, Germany, Austria, France, China, and Japan.

Since starting out in his garage in Bellevue, Washington, Jeff Bezos has gone on to form one of the greatest ecommerce sites the internet has every seen. This is the story and history of as told through a timeline of events.


Jeff Bezos incorporates his company under “”


1995 launches and officially goes live as an Online Bookstore

July- sells first book- Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought, by Douglas Hofstadter



July- launches Associate Program. Amazon associates can place banner or text links on their site for individual books, or link directly to the Amazon home page.


May- Amazon announces IPO. Amazon starts trading on the NASDAQ stock exchange under the symbol AMZN at an IPO price of US$18.00 per share

September- Amazon introduces 1-ClickTM, allowing customers to make purchases online with one click.

November- Opens Fulfillment Center in New Castle, Delaware




February- Amazon launches Advantage Program

October- First International Sites are launched (UK) and (Germany)

November- Opens DVD/Video Store


January- Opens Fulfillment Center in Fernley, Nevada

March- Auctions is launched

April- Opens Fulfillment Center in Coffeyville, Kansas

May- Opens Fulfillment Centers in Campbellsville and Lexington, Kentucky

June- Amazon acquires Alexa Internet for US$250 million in Amazon stock

September- Amazon is granted “1-Click” Patent. Launches zShops

October- Opens Customer Service Center in Tacoma, Washington Acquires Tool Crib of the North’s Online and Catalog Sales Division

December- Jeff Bezos named Time Magazine “Person Of The Year”


January- Opens Customer Service Center in Huntington, West Virginia

May- Opens Kitchen Store

August- Toys “R” Us and join alliances

November- Amazon Marketplace is launched. introduces First Free Super Saver Shipping Offer (Orders Over $100)



April- Amazon announces Borders Group Alliance

August- introduces In-Store Pick Up

September- Travel store is opened

September- Amazon announces Target Stores Alliance


January- reports its first net profit during 4th quarter of 2011

June- is launched

July- Amazon Web Services is launched

August- Lowers Free Super Saver Shipping Threshold to $25

November- Opens Apparel & Accessories Store


April- National Basketball Association Alliance

June- Launches Amazon Services, Inc. Subsidiary

September- Opens Sports & Outdoor Store

October- Launches, Inc. Subsidiary

December- Opens Health & Personal Care Store


January- Introduces Presidential Candidates Feature

April- search engine goes live. opens Jewelry Store

May- The Bombay Company Alliance is announced

June- Opens Software Development Center in Scotland

September- Amazon acquires Limited. launches Paris Hilton Jewelry Line Exclusively on

November- Amazon introduces Toolbar for a Search box. Launches Amazon Theater

December- Amazon reports Busiest Holiday Season Ever


Amazon Prime (Unlimited express shipping for $79 a year)

April- BookSurge LLC is acquired by

May- Amazon introduces Amazon Wedding

August- Launches Maps Launches Amazon Shorts Launches the First The O.C.-Branded Women’s Fashion Collection

October- Amazon’s fulfillment agreement with

September- Opens Customer Service Center in Kennewick, Washington

November- Amazon launches New Gifting Experience. announces record-breaking Watch Sales. Amazon announces Partnership with Celebrities to Raise Money for Hurricane Victims During Holiday Shopping Season

December- Announces Customers Ordered over 108 Million Items Worldwide During 11th Holiday Season


February- Launches Amazon Connect. announces Jewelry Sales up more than 100 percent in fourth quarter 2005. Amazon acquires

March- Launches Amazon Simple Storage Service (S3)

April- Media Gateway Program with CustomFlix

July- launches Grocery Store

September- Amazon Unbox service is available, a digital video download service with DVD-quality picture. launches WebStore and Fulfillment by Amazon for small and medium-sized businesses.


January- Amazon launches, a shoe and handbag website that offers over 15,000 styles and free overnight shipping on all products

March- “Amazon Unbox on TiVo” becomes available, offering over 1.5 million broadband-ready TiVo subscribers access to thousands of movies and TV Shows

June- becomes “Joyo/Amazon” with a New Look and New Features

August- launches Jewelry & Watches stores internationally

September- Public Beta of Amazon MP3 is launched

October- Announces plans to open new fulfillment center in Munster, Indiana

November- Amazon introduced the first Kindle and Amazon Web Services offers European storage for Amazon S3. New Customer Video Reviews become available.

December- Amazon MP3 adds Warner Music Audio Downloads. purchases J.K. Rowling’s “The Tales of Beedle the Bard”


January- Amazon buys for $300 million

July- Amazon announces purchase of

August- Amazon acquires

September- Amazon launches election 2008 store,  Motorcycle & ATV Store, and New TV Show Stores

October- Amazon Web Services Launches Amazon EC2 for Windows

November- Amazon Web Services Launches Amazon CloudFront. Announces First-Ever Holiday Customer Review Team

December- Amazon Web Services introduces “Public Data Sets on AWS”


January- launches Inauguration Store

February- Introduces Amazon Kindle 2

March- Introduces Kindle Application for iPhone and iPod Touch

April- Introduces Kindle Application for iPhone and iPod Touch. Amazon launches Xbox LIVE store

May- Introduces Kindle DX Introduces AmazonEncore

June- Introduces Tom Douglas by Pinzon

July- Amazon acquires for $1.2 billion. Introduces AmazonWireless and launches Outdoor Recreation Store

August- launches free shopping application for Android

October- Amazon launches Local Express Delivery and introduces Kindle for PC. Amazon announces Kindle is for sale in more than 100 countries

November- Announces expansion of Amazon Web Services into Asia. Kindle breaks record for sales in a single month during November

December- announces Textbooks Trade-In Program. Kindle breaks monthly sales record and Amazon launches the Bestsellers Archive


January- Introduces Kindle DX with global wireless

February- announces Kindle for BlackBerry

March- Amazon introduces Kindle for Mac

April- Announces Kindle App for iPad

May- announces Shopping App for iPad and Kindle for Android. Amazon launches Amazon WebStore

July- Announces new generation Kindle

September- Introduces Amazon Mom Program and launches Kindle for the Web

October- Amazon acquires and introduces Heidi Klum for New Balance Collection. launches new jewelry category

November- Launches Amazon Studios and introduces Price Check by Amazon

December- Amazon invests $175 million in local deal site LivingSocial


January- acquires LOVEFiLM International Limited

February- announces Prime Instant Videos, a new benefit for Prime Members. Amazon Web Services introduces AWS CloudFormation

March-Introduces Amazon Cloud Drive, Amazon Cloud Player for Web and Amazon Cloud Player for Android.  Amazon Appstore for Android becomes available

April- Announces Amazon Deals App

May- now selling sore Kindle books than print Books. announces MYHABIT.COM.

June- Launches AmazonLocal

July- AT&T sponsors Kindle 3G. announces International shipping to over 50 countries worldwide

August- Amazon Web Services announces Global Rollout of Amazon Virtual Private Cloud (Amazon VPC). Amazon introduces Kindle Cloud Reader

September- Amazon launches Kindle Fire, Kindle Touch and Kindle Touch 3G. Amazon introduces Amazon Silk, a web browser developed for Kindle Fire

October- announces Third Quarter Sales up 44% to $10.88 Billion

November- Amazon introduces The Kindle Owners’ Lending Library

December- Amazon Publishing to Acquire Marshall Cavendish US Children’s Books Titles


January- Amazon Web Services Launches Amazon DynamoDB

February- Launches Sports Collectibles Store

March- agrees to acquire Kiva for a reported $775 million

April- Introduces AmazonSupply, Amazon Web Services introduces AWS Marketplace, and Amazon introduces eBooks Kindle en Español

May- Amazon Studios to Develop Original Comedy and Children’s Series for Amazon Instant Video

June- Amazon Publishing Acquires Avalon Books

July- introduces GameCircle and Game Connect. Amazon opens portal for International Mobile App Distribution

Kindle Exclusive Books have been Downloaded over 100 Million Times

Amazon recently announced their catalog of exclusive kindle books has been purchased, downloaded, or borrowed from the Kindle Owners’ Lending Library more than 100 million times. These exclusive e-books aimed at the Kindle line of devices are made available to owners of a Kindle e-reader or tablet or those with a Prime membership to borrow for free once a month, with no due dates. With over 180,000 titles in their library, Amazon is leading the way for online books.

Continue Reading → Offers FREE eBook For Marketplace Sellers

Our team of e-commerce experts presents the first in our series of eBooks – Optimizing your Amazon Marketplace Store.

Download this free eBook and increase your Amazon Sales – ‘Optimizing your Amazon Marketplace Store’

The free download offers valuable insights into the techniques and areas of focus that are required to become a top performing Amazon marketplace seller. Topics include Understanding the Buy Box, Amazon Repricing Strategy, Competition against Amazon, and more.

Cyber Monday–Analysts forecast Shopping Sales in the Billions

Appeagle.comThe biggest day of the year for ecommerce giants is rapidly approaching and it’s set to break all kinds of records. We’re talking of course about Cyber Monday, that day where everyone huddles around the computer to take advantage of the best online deals for everything from apparel to electronics, toys and outdoor and even sporting goods – all set to be hot sellers this year. According to a recent report by Radium One, 57% of American consumers will be shopping online the Monday after Thanksgiving. Yes, November 26 should be a very happy Monday for online sellers everywhere.

The Radium One study tracked the shopping habits and plans of Americans over the holiday shopping season and found that, even though the biggest crowds are set to hit shopping malls and store fronts across the country on November 23, one of the biggest shopping days will happen three days after Black Friday and it will occur online.


Gray Market–eBay Looks to Shut Down Seller Email–Back in November of this year, a few sellers discussed an interesting situation where eBay was blocking their emails due to fee avoidance concerns. These sellers claimed they were merely sending their buyers emails to assist with a buying decision or as a follow up and were outraged at eBay’s actions. Now, the issue seems to be happening again, according to the eCommerceBytes blog.

According to the post, eBay is blocking seller’s emails because the auction site is worried that sellers are trying to lure buyers over to the ‘gray market’. In other words, eBay fears that sellers are trying to take buyers off of eBay, and thus are avoiding paying the auction site’s fees.

The post reads, “A reader by the name Jim said six times in the past 10 days eBay has blocked him from sending an eBay message to the winner of one of his auctions. Each time, eBay presents him with a message that starts off, ‘Your message wasn’t sent because we’ve noticed it might suggest a purchase outside of eBay.” The message then directs the seller to its user policy stating that this action is a no-no.


PayPal Continues to Expand POS Service for Brick and Mortar Retailers

January 16, 2013—PayPal wants to be a major player in the point-of-sale service. The online payment processing company announced earlier this week they had exceeded their goal of signing up 20 large national retailers to its POS service by the end of 2012. PayPal’s VP of Retail service said the company currently has 23 retailers in agreements for the service.

“The vision we started to lay out in 2012 is quickly becoming a reality, and when you now walk into 18,000 physical stores around the U.S., you see the PayPal name when checking out, making the reality of any time, anywhere payments come alive.”

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