October 15, 2012—While many people are barely pulling out their Halloween decorations, Amazon sellers are readily preparing for the upcoming shopping holidays. Experienced sellers know this time of year always has the potential for big shopping sales and are usually the first ones to start planning. Experts this year are predicting online shopping to hit historic heights as more and more people are looking to skip the crowded lines and shopping malls in favor of clicking a few buttons on their keyboard. With that said, here are the Top 5 Things Amazon Sellers should do BEFORE the holiday shopping season.
5.) Have Inventory and Supplies Stocked
If you’re looking forward to a successful holiday season of sales then you better have all your inventory and supplies stocked. Sure, having inventory stocked and ready to go is vital but supplies too? Believe it or not, office supply stores aren’t dummies and know these supplies are in great demand during this time of season. They jack up the prices knowing full well buyers will pay almost anything to get the packaging tape, wrapping, labels and anything else required to make shipments. It seems everything is more expensive during the holiday season and we recommend ordering all your supplies and inventory before storefronts start increasing their prices for the shopping season.
4.) Change Shipping Rates
While this isn’t a requirement, experienced sellers know the heart to buyers is in the shipping price. Choosing the appropriate shipping rates can be a great conversion tool as more and more buyers during the holiday season are looking for quick delivery and cheap shipping prices. The less expensive and quicker you can ship your items the better, as chances of converting potential buyers increases ten-fold. We recommend shortening shipping times and adjusting rates just enough to either match or beat out your competitors.
3.) Increase Seller Rating/Feedback
Amazon sellers know their seller rating plays an important part with not only winning the buy box but having buyers trust them. If your seller rating and feedback is bad, buyers are almost guaranteed to not purchase from you and you run the risk of Amazon suspending your account. Before the holiday rush starts, email all of your previous customers and ask that they leave feedback on their experience with you. Great ratings and feedback can be the difference between someone buying from you and your competitor. Make sure every customer has rated their experience and left positive feedback so you can showcase to all of your potential buyers.
2.) Adjust Prices
Selling on Amazon is tricky as many factors like pricing, shipping, and seller rating play a dynamic part in getting your products featured ahead of everyone else. One simple tool many sellers use is competitive pricing. Depending on the amount of products you list and sell on a regular basis, using repricing software can significantly improve your odds of having the lowest price. During the holiday season we recommend pricing items slightly lower than you normally would to increase the chances of people buying from you. While you don’t need to reprice your products drastically, changing the price a couple cents can make all the difference in the world.
1.) Use Amazon’s FBA Program
Amazon’s FBA program is the crown jewel for sellers during the holiday season. Many have already packaged and shipped their inventory to facilities, knowing full well the earlier their product is inside Amazon’s warehouse the better. Typically, veteran sellers get their products to Amazon before November 15th to reduce receiving time, as anything sent after this date usually gets jammed up in the mailing process. Tips to remember when using Amazon’s FBA to reduce receiving time include: making sure all items on the PO make it into the box, cover all scannable barcodes on any boxes that are not part of the actual product packaging, and make sure all units have a legible UPC or sticker that can be scanned.
*Secret Tip: Remember hearing about Amazon’s same-day delivery program? Well, many experienced sellers are utilizing this option by sending FBA packages to various FBA facilities that offer same-day delivery (Local Express Delivery). Fulfillment centers in Baltimore, Boston, Chicago, Indianapolis, Las Vegas, New York City, Philadelphia, Phoenix, Seattle, and Washington D.C all offer same-day delivery if orders are made before the cut-off times.