eBay Utilizing Amazon-Like Search Feature

Last Monday eBay notified sellers who use the product catalog to list in categories that it was removing product cards from search results.  This email from Vice President of Merchant Development Michael Jones stated:

“We have made significant improvements in our item-based search experience in recent years, and have learned that eBay can generate more sales for sellers like you by launching the item-based search experience everywhere. For that reason, we are removing the consolidated view experience (often referred to as ‘product cards’) at this time.”

eBay launched its Product Pages in 2009 along with other attempts to become more like Amazon.  When shoppers searched eBay for products they would see product cards representing generic Product Pages instead of individual listings.  eBay said that this new merged view was a “”new way of displaying results on eBay that will help shoppers find the exact product they are looking for much quicker as it minimizes the need for filtering a list of items.”

Now however, it seems to have changes its tune.  Search results now come back with individual seller listings.  eBay explained this in its letter from October 1st, “Note that the product details page – including the value box featuring great values from Top Rated sellers – will continue to be available to buyers, but only from a link on the view item page, onsite search widgets, or from off-eBay search results like Google and Yahoo.”

What the heck does this all mean?  Well, the Product Pages are staying, the catalog is expanding and the search within those categories is reverting back to the old eBay style. This is great news for merchants using Appeagle’s repricer since it means they can now reprice more of their listings.

eBay hopes that these changes will sever to shorten the shopper’s path to purchase for your items. eBay concluded this letter with:

 “We are always testing and evolving the site to ensure that eBay is a top shopping destination for buyers, and a powerful, profitable platform for valued sellers like you.”

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