Appeagle.com–The holiday shopping season is already upon us and consumers everywhere will be taking to their mobile devices to find deals on their favorite items. Google even says that 54% of holiday purchasers will be using their mobile devices to search for specials way earlier than the usual go-crazy shopping day ‘Black Friday’. Even when people visit a physical store, they usually go with their mobile phone in hand. Google found that 62% of shoppers used their phones in-store to research items.
With all of this mobile activity, one thing is clear: Mobile e-commerce is here to stay. But are you prepared to field the wave of activity you may encounter this season? If a recent report by Strangeloop is any suggestion, many online sellers have a lot to work on.