Last Minute Shopping Boosts Growth Rate for Holiday Online Spending

December 26, 2012—With Christmas officially over the latest holiday shopping numbers for online spending are in. According to comScore, shoppers spent nearly $38.7 billion online for the holiday season to-date. This year’s sales are up 16 percent from a year ago thanks to the incredible amount of last minute shopping. Last week’s sales totals were up a massive 53 percent over the same period last year (week ending December 21, 2012).

Free Shipping Day (Monday, Dec. 17) incurred $1.01 billion in online spending compared to the previous year, which totaled a 76 percent growth rate. ComScore chairman Gian Fulgoni said, “We typically do not see such heavy spending this late in the season, but the fact that Free Shipping Day occurred on a Monday, combined with the fact that so many retailers extended their promotions into the middle of the week-with guaranteed shipping by Christmas helped deliver an encouraging late-season surge. The result has been a significant uptick in the season-to-date growth rate, which now stands at 16 percent.”

The top three heaviest days of online shopping this year occurred on a Monday, although the 2012 holiday season saw 12 days with more than $1 billion spending, surpassing last year’s total by 10 days. For 2012, Cyber Monday (Nov.26) was the largest shopping day of this season with a record $1.465 billion in spending followed by Tuesday, Dec. 4 with $1.362 billion and Green Monday (Dec.10) with $1.275 billion.

What was your busiest holiday shopping day this year?

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