Mobile Commerce—First Smartphones, Now Tablets

WisePricerMobile, mobile, mobile. Although holiday shopping is at an all time high [insert ComScore 20% increase], more users are ditching smartphone for tablets. This trend is not unwarranted, as mobile apps and storefronts have become increasingly slow. On Cyber Monday, mobile sites took on average 18 seconds to load, according to the Mobile Commerce Index from Keynote.

18 seconds may not be a long time to wait in line, but it is an eternity for online shoppers that want the speed and convenience of shopping from their mobile devices. Just to give you an idea of how slow that is, on average, a desktop site takes 2.77 seconds to load. That is about 7 times slower than a computer, 2 times slower than a normal mobile device and light years away from mobile sellers original intention.

As a result, tablets are gaining more notoriety and use for holiday shopping this year. And it’s not just for browsing, some eCommerce experts are finding that tablets encourage online shoppers to buy, based on their conversion rates. According to an article by TabTimes, eCommerce expert Francois Gaumond contends that, “mobile is for shopping and tablets are for buying.”

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