Anyone who sells online knows that eCommerce is an evolving industry. It’s rapid evolution is brought on by improved retail channels and an increase in buyers adopting mobile tools like smartphones and tablets. These devices make purchasing online easier then ever before and as a result online sales have skyrocketed. According to U.S. Online Retail Forecast, consumers purchased $202 billion dollars worth of merchandise online in 2011, a number that increased to $226 billion in the first three quarters of 2012. The same study estimates that online purchasing will increase 62 percent by the year 2016 bringing the total amount of online purchasing to $327 billion.