The holidays were good for eBay sellers. The online marketplace reported third-party sellers sold $19.1 billion worth of goods in the fourth quarter of 2012 alone. eBay earned $2 billion in revenue from its marketplace business with almost 60% of revenue coming from their international marketplaces. Not bad for a marketplace that saw the number of global active users grow 12% in just the fourth quarter with 112.3 million.
eBay contributed their international marketplace growth to site enhancements, emerging markets, and mobile devices. In fact, the company saw $13 billion in goods purchased from mobile devices with PayPal processing $14 billion in payment from smartphones and tablets. Although the company had forecast it would double mobile GMV to $10 billion in 2012, eBay’s CEO John Donahoe and his Chief Financial Officer Bob Swan emphasized the company’s strength in mobile is growing.