November 21, 2012—Fulfillment By Amazon is a great program for sellers,
and Amazon wants to tell you about it. Amazon recently emailed third-party FBA users to update them on new enhancements to their customer delivery and, boast about a little about their service. Earlier this week, Amazon emailed the following to FBA users:
“Amazon is well-known for its relentless customer focus – and FBAA sellers are frequently the beneficiaries of this dedication. Over the past few months, we have made several enhancements in areas like delivery convenience, customer service and our fulfillment network in an effort to continually raise the bar for Amazon customers. Here are just a few ways Amazon is working for you:
- To keep inventory close to customers and expand global reach, we have added new fulfillment centers worldwide, including in California, Virginia, Spain and Germany.
- Amazon also continues to be the gold standard in customer convenience with programs such as Amazon delivery lockers, which are currently available in Seattle, New York, London, and California with more to come, and Local Express Delivery, which delivers products to customers on the day they ordered them in select regions.
- Amazon continues to add new benefits to the Amazon Prime subscription service – and as more customers become Prime members, it means more exposure for your FBA products. Recent additions to Prime benefits include thousands of new streaming movies and television shows, the Kindle Owners’ Lending Library and new expedited shipping options.”
As the popularity of Fulfillment By Amazon continues to grow, the recent natural disaster of Hurricane Sandy showcased how truly great Amazon’s FBA program can really be. In Amazon’s email to sellers, it said, “thanks to our strategic inventory placement, which spreads products to fulfillment centers across the country. Fulfillment centers in unaffected regions were able to assist our locations on the East Coast, so that deliveries could continue uninterrupted.” Amazon also mentioned that they were able to fulfill the majority of customer orders on time, even with Hurricane Sandy interrupting delivery services on the east coast.
The Amazon marketplace also mentioned the need for sellers to get products into FBA as soon as possible. “Please consider the amount of inventory needed to meet this demand for all of your FBA products deep into December,” Amazon stated in their email this week to FBA sellers. “Last year in late November and early December, Amazon customer response to FBA offers was so strong that FBA sellers went out of stock on many critical products.”