Do you remember a time long, long ago when cellphones were used primarily for talking? Yeah we don’t either as nearly 86 million people took to their smartphones for online shopping in July of 2012. Yes that’s right, 86 million people used their mobile devices to shop online and more than half of those shoppers went to Amazon sites.
According to a study conducted by comScore, an online analytics firm, Amazon drew major traffic in the month of July with 49.6 million visitors leaving eBay.com in their dust as they trailed with 32.5 million visitors. Following Amazon and eBay in comScore’s rankings was Apple.com with 17,684 million, Wal-Mart with 16,295 million, and Target with 10,041 million visitors. Also on the list were Best Buy, Ticketmaster, CVS, The Home Depot, Blockbuster, Barnes & Nobles, Walgreen, Limited Brands, Lowes, and Etsy.
The study by comScore noted that virtual shoppers using their smartphones varied in ages with about 70.7% in age ranges of 18-44. Male visitors encompassed 51% of unique retail visitors via smartphone, according to the study. Essentially 4 out of 5 smartphone users dialed up online retail shops on their phones.
All of these figures were measured by comScore and their Mobile Metrix 2.0 service.