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Online Sellers–Tips to Prepare for Black Friday–Black Friday: the day when the holiday season is full-on in-your-face, and you’re about to be as busy as a one-armed paper-hanger. Many online sellers have been in holiday mode for weeks already. But when it comes to that critical date, the day after Thanksgiving, what are some of the things online sellers should do, and just as importantly, what should they not be doing during this frenzied time?

We spoke to a few experts in the fields of marketing, website management and online selling to gather up their best tips. Read on for all kinds of ideas for what to do to make your Black Friday (and Cyber Monday) smooth sale-ing this year. (Note that Black Friday is the day after Thanksgiving, and Cyber Monday is the following Monday.)