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How to Entice More Holiday Sales with Mobile E-Commerce

Appeagle.com–The holiday shopping season is already upon us and consumers everywhere will be taking to their mobile devices to find deals on their favorite items. Google even says that 54% of holiday purchasers will be using their mobile devices to search for specials way earlier than the usual go-crazy shopping day ‘Black Friday’. Even when people visit a physical store, they usually go with their mobile phone in hand. Google found that 62% of shoppers used their phones in-store to research items.

With all of this mobile activity, one thing is clear: Mobile e-commerce is here to stay. But are you prepared to field the wave of activity you may encounter this season? If a recent report by Strangeloop is any suggestion, many online sellers have a lot to work on.

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New Year, New Products, New eBay Promotions for Sellers

eBay is ringing in the New Year with a bang. eBay.com sent out invitations to eligible sellers inviting them to participate in their latest promotion to kick-off the New 2013 Year. From January 13- January 19, 2013, sellers can list up to 50,000 auction-styled listings with no Insertion fees. This is great news for eBay sellers looking to expand their listing items in 2013.

Although the current promotion isn’t for every eBayer, invited sellers can list products for free using the Buy It Now option along with 1-, 3-, 5-, 7-, and 10-day durations. eBay’s latest promotion is only for sellers who qualify and have received an email or message in their My eBay account. The online marketplace will automatically activate seller listings that are eligible for the promotion and only sellers whose accounts meet eBay’s minimum seller performance standards are able to participate.  

Third-party sellers using listing tools other than the latest version of the Sell Your Item will not have access to the promotion rate during the listing process. To view the promotional rate, sellers will have to view their account status in the My eBay section. eBay’s latest promotion includes all existing selling limits on category and item listings.  

To read more this eBay promotion and view details and restrictions, please visit eBay’s website.

 

 

Buying Wholesale 101

November 12, 2012—One of the most asked questions we get at AmazonGenius is, “How do I find products to sell online?” While the question may seem fairly simple the answer, however, is not. Whether you’re selling online using an e-commerce website or utilizing online marketplaces like Amazon and eBay, the need for wholesale products is in high demand. For a fraction of the retail price, sellers can obtain quality brand name products to sell on their storefront. While finding potential products to sell may seem easy, locating the right manufacturers and pricing is extremely difficult. Many manufacturers, especially in the U.S., have many hoops sellers must jump through before they can buy wholesale. Although the possibilities are endless, we take a look inside the details of buying wholesale and explain what sellers should look for when trying to find products to sell online.

Pricing/MAP– This is one of the biggest pitfalls sellers make when buying products wholesale. Normally, manufacturers or distributors will give sellers their product pricing with both MSRP and wholesale pricing. However, often times this product pricing list require a MAP agreement to be filled out and signed. MAP stands for minimum advertised price which mean this is the lowest price you can sell the product for. If you’re caught selling the item for less than the MAP agreement, the manufacturer or distributor can legally stop selling to you and even prosecute you.

Business and Credit Info– When contacting manufacturers to acquire products wholesale, companies typically require buyers to have a tax ID, business license, and seller’s permit. Many manufacturing companies want to know all your past business and credit history, often times requiring you to fill out a credit report if you want credit limits. Essentially, you have to be ready to divulge your entire business life history from your annual sales figures to number of accounts you have.

MOQ– This question comes up a lot for first time wholesale buyers. What is MOQ and what does it mean? Basically, MOQ stands for minimum order quantity. This is the amount of products you must purchase to receive the wholesale discount and it can range anywhere from 10 products to 10,000. That’s a lot of money for one product! The first time buyers should do when looking for products wholesale is locate the MOQ. This will tell you right off the bat if you should buy from the manufacturer or not. Many times manufacturers and distributors will work with you on the MOQ but more often than not, they won’t. So make sure your product is selling like hot cakes before you buy 10,000 of them or you’ll be giving them away as Birthday and Christmas presents for the next few decades.

Distribution– Another hoop many sellers face when finding wholesale pricing is distributors. These are basically the middle men between you (the reseller) and the manufacturer. Distributors are put in place to distribute a company’s product accordingly to their terms. Many times buyers will have to go through a manufacturer’s distributor to obtain their product, cutting out a portion of your profits in the way. We recommend if possible, never going through distributors and sticking mainly to manufacturers. With distributors, their goal is to distribute the product and saturate the market with it.

Profit Margins-The whole reason of buying wholesale is to increase profit margins. However, when buying wholesale you’ll never fully understand your profit margins until you start researching your product. Before you start buying anything, run a quick search of your product on Google by using the name or keyword of the product. Check out what e-commerce sites are charging and what marketplaces like Amazon and eBay are selling it for. This will give you an exact idea of what the retail price of your product is and what your competition is selling it for.

Overall, buying products wholesale can be very challenging if you don’t know what you’re doing. Many e-commerce and marketplace sellers spend hours and hours researching products and pricing every month to figure out the right products to buy and sell.

 


Appeagle.com

Get ahead of your Competition with Intelligent Re-Pricing Software

Tired of manually supervising your storefront? Appeagle.com has completely eliminated the need for manual pricing and given sellers a new outlook on pricing items correctly, and profitably. Founded in 2009, Appeagle has been providing the most profitable inventory and repricing tools compatible for online marketplaces like Amazon, FBA, eBay and Buy.com.

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Amazon UK—New Rating System for Amazon Sellers

November 12, 2012—Amazon UK has recently rolled out a new seller rating system for UK sellers. The new system will automatically calculate a set of ratings for sellers from “Fair” to “Excellent” judging from buyer’s feedback and experience. Although the new ratings will not be visible to buyers, Amazon.co.uk wants sellers input before they consider implementing the new system and making it visible for buyers.

Amazon has a progressive formula for analyzing and calculating seller ratings and performances. Currently, Amazon uses percentage feedback scores over a 12 month basis, giving buyers access to each and every seller’s ratings. According to Amazon.co.uk, the new rating system “is based on how quickly you respond to buyers, and whether you ship on time, cancel orders, have credit card chargebacks, A to Z guarantee claims, or negative feedback.” The purpose of the new seller rating system is to provide buyers an inside view of who you’re trusting with your purchase and money. Although this new rating system is great for buyers, it’s awful for third-party sellers as it  essentially leaves the seller’s rating score completely in the hands of the buyers.

What do you think of the new Amazon.co.uk seller rating system? Are you currently happy with the way Amazon rates sellers or do you think this change will make a difference?

 

 

Mobile Commerce—First Smartphones, Now Tablets

WisePricerMobile, mobile, mobile. Although holiday shopping is at an all time high [insert ComScore 20% increase], more users are ditching smartphone for tablets. This trend is not unwarranted, as mobile apps and storefronts have become increasingly slow. On Cyber Monday, mobile sites took on average 18 seconds to load, according to the Mobile Commerce Index from Keynote.

18 seconds may not be a long time to wait in line, but it is an eternity for online shoppers that want the speed and convenience of shopping from their mobile devices. Just to give you an idea of how slow that is, on average, a desktop site takes 2.77 seconds to load. That is about 7 times slower than a computer, 2 times slower than a normal mobile device and light years away from mobile sellers original intention.

As a result, tablets are gaining more notoriety and use for holiday shopping this year. And it’s not just for browsing, some eCommerce experts are finding that tablets encourage online shoppers to buy, based on their conversion rates. According to an article by TabTimes, eCommerce expert Francois Gaumond contends that, “mobile is for shopping and tablets are for buying.”

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SellerEngine.com

Pioneering Profitable Software  Services for Amazon Sellers

For over 10 years SellerEngine has been making it ridiculously easy for sellers to profit through Amazon.com. They first introduced automated pricing and inventory management tools in the early 2000’s and have since revolutionized how people sell on Amazon. Besides offering innovative software services, SellerEngine.com thrives on educating and supporting thousands of sellers who want to run a successful business through Amazon. Supported in 8 global Amazon Marketplaces, SellerEngine.com is your answer for reliable, customizable, and powerful software.

“We want to make you feel like selling on Amazon could be just as easy as buying on Amazon.”

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Holiday Shopping–USPS Gearing up for Increase in Shipments

Appeagle.com–As an online seller, I hope you’re preparing for the busy holiday shopping season. The USPS sure is. This year the office that promises to deliver packages through sleet or snow expects to deliver 365 million packages this season alone. That’s a 20% increase over this same time in 2011. In fact, the USPS projects that it will deliver 18 billion greeting cards, letters and packages between Thanksgiving and New Years. The reason for the increase? According to the post office, it’s because of “Consumers growing fondness for shopping online.” As an online seller, this should be music to your ears.

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